On our blog we share insights, experiments and behind-the-scenes stories from the world of immersive technology and AI development. From multiplayer VR builds to conversational AI projects, we write about what we make, what we learn, and where the field is heading.
‍
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Premiere & Showcase
━
5
min
read

The Moments Outside the Headset: Why Onboarding and Offboarding Shape Everything

Discover how onboarding and offboarding shape multiplayer VR. Learn what made InScience Film Festival a success and why moments outside the headset matter most.
Eszter Novak
2026
.
April
20
.
Group of visitors wearing VR headsets touching hands during Show Me the Light, the VR Silent Disco by Studio Vrij and Brass Rave Unit at Nxt Museum Amsterdam
Virtual Reality en Artificial Intelligence
━
6
min
read

VR Development in Practice: Multiplayer VR, Conversational AI and Standalone Performance

Studio Vrij on CodeKlets; on location-based multiplayer VR, AI in creative processes, and building standalone VR experiences that actually hold up.
Eszter Novak
2026
.
March
17
.
Educational VR experience for children, XR Proefkonijnen: Chaos in the Lab at Cinekid Festival Medialab
Development
━
5
min
read

XR Proefkonijnen: an educational VR experience for curious minds

A playful educational VR experience by Studio Vrij and BNNVARA, where children learn about fire safety through interactive experiments in virtual reality.
Eszter Novak
2026
.
January
17
.
Virtual avatars dancing before an orange sun in Show Me the Light – The VR Silent Disco by Studio Vrij
Premiere & Showcase
━
4
min
read

Show Me the Light: The VR Silent Disco premieres at ADE

Discover how Studio Vrij’s multiplayer VR installation premieres at Amsterdam Dance Event 2025, a shared virtual dance experience for all.
Eszter Novak
2025
.
November
12
.
Participants in a location-based multiplayer VR installation by Studio Vrij, experiencing a shared virtual world together
Virtual Reality en Artificial Intelligence
━
4
min
read

Location-Based Multiplayer VR: experience together

From art festivals to corporate events: discover how pop-up VR installations bring visitors together in an accessible and innovative shared VR experience.
Mila Moleman
2025
.
October
17
.