Why Premiere at Amsterdam Dance Event?
Amsterdam Dance Event is the beating heart of electronic music and nightlife culture. Every October, the city transforms into a playground for music lovers, innovators, and artists who push the boundaries of what a dance floor can be. This makes ADE not only the largest gathering of DJs and producers, but also one of the most exciting stages for new experiences.
For us at Studio Vrij, it’s the perfect place to premiere our new project: Show Me the Light – The VR Silent Disco. As a studio that has specialized in multiplayer VR experiences on location for years, we believe that the real magic of virtual reality happens when people share it together. Show Me the Light brings this vision to life: a collective VR dance experience where up to twelve people step onto a virtual dance floor at once, moving together as avatars and creating a shared sense of freedom and connection.
At Amsterdam Dance Event 2025, on October 22, the VR Silent Disco will come alive for the very first time in its final form, allowing participants to move together in a shared virtual space.
Connecting people through multiplayer VR
The concept behind Show Me the Light reflects one of the core ideas that runs through many of our works - using VR to bring people together.
With our multiplayer VR installations, visitors don’t explore a virtual world alone - they explore it together. At Studio Vrij, we design shared virtual environments where multiple participants interact in real time within the same physical and digital space. This transforms VR from a solitary experience into a collective one - more social, more engaging, and more memorable for everyone involved.
That’s why installations like Show Me the Light - The VR Silent Disco belong in large-scale, high-energy environments such as festivals, clubs, and cultural events. These are places where community and connection already thrive, and where multiplayer VR can amplify that sense of togetherness through movement, music, and play.
Over the past years, we’ve developed several location-based multiplayer VR installations designed for museums, festivals, and public activations. Each turning virtual technology into a shared, physical encounter.
Discover our previous festival installations like A Place So Far, where over 500 people per day stepped into a shared virtual world.
When Is a Project Really Finished?
Premieres are rarely simple in the world of VR and AI. These are not static artworks, but living systems, technical frameworks, and artistic explorations at the same time. That makes it challenging to pinpoint the exact moment when a project is “final.”
As creatives and developers, we constantly face the temptation to keep improving: a new feature, an updated animation, a better sync between audio and visuals. Like a DJ fine-tuning a track, you could tweak endlessly. But at some point, you have to lift your hands up and say: this is the moment.
Choosing to premiere at ADE forced us to embrace that tension. It’s not about presenting a “perfect” version, but about meeting the audience at the peak of energy - when the project is ready to be shared, even if it could, in theory, always be refined further.
Read more about how we develop location-based multiplayer VR installations.
The difficulty of choosing a premiere stage for a VR installation
For every immersive project, the choice of where to premiere is almost as important as the work itself. Context shapes how an experience is understood. Show Me the Light – The VR Silent Disco is a project that could easily find its place across different worlds - from film festivals and music festivals to museums and interactive exhibitions.
It’s precisely this openness that makes it exciting: the work sits between art, performance, and technology, and each environment would highlight a different side of it. At a film festival, it might be perceived as a cinematic experiment; in a museum, as an interactive artwork; at a club or festival, as a living, breathing dance experience.
Still, ADE feels like the most natural beginning. The project draws directly from nightlife culture - from the energy of collective dance, the anonymity of the crowd, and the shared pulse of music. By premiering here, we place The VR Silent Disco where it feels most at home: at the intersection of music, movement, and technology.
This premiere also sets the tone for what comes next - future tours to festivals, museums, and pop-up activations, each giving the work new meaning and new life.
Check out our diverse projects, suitable for festivals, events, museums, and exhibitions.
Looking Ahead: The future of The VR Silent Disco
The ADE premiere is just the beginning. After Amsterdam Dance Event, The VR Silent Disco will continue to travel to festivals, museums, and events across Europe, starting with Dutch Design Week in Eindhoven, Imagine Film Festival in Amsterdam, and then to Nxt Museum during Museumnacht Amsterdam. Each new setting unlocks a different perspective - from the exuberance of nightlife to the curiosity of art spaces and the intimacy of smaller gatherings.
At Studio Vrij, our mission is to turn VR into shared, meaningful experiences that feel human. With The VR Silent Disco, we invite people to dance together in a space where technology fosters human connection.
Interested in bringing The VR Silent Disco to your festival, museum, or event?
Get in touch! We’d love to collaborate and create the next unforgettable shared moment.
