Why Premiere at Amsterdam Dance Event?
Amsterdam Dance Event is the beating heart of electronic music and nightlife culture. Every October, the city transforms into a playground for music lovers, innovators, and artists who push the boundaries of what a dance floor can be. This makes ADE not only the largest gathering of DJs and producers, but also one of the most exciting stages for new experiences.
For us at Studio Vrij, it’s the perfect place to premiere our new project: Show Me the Light - The VR Silent Disco. As a studio that has specialized in multiplayer VR experiences for years, we believe that the real magic of virtual reality happens when people share it together. Show Me the Light brings this vision to life — it’s a collective VR dance experience where up to twelve people step onto a virtual dance floor at once, moving together as avatars, syncing to the same rhythm, and creating a shared sense of freedom and connection.
At ADE 2025, on October 22, the VR Silent Disco will come alive for the very first time — a place where technology meets movement, and where virtual becomes human.
Why the VR Silent Disco Belongs at ADE
Show Me the Light isn’t just another VR project. It’s a space where avatars dance side by side, where identity and appearances dissolve, and where people connect through pure movement and sound.
That’s why ADE is more than a background — it’s the right context. The project draws from the same spirit that fuels club culture: freedom, anonymity, connection, and collective energy. In the same way that the dance floor has always been a place of liberation, the VR Silent Disco creates a space where strangers become a group, sharing the same rhythm in a virtual dimension.
Discover our previous festival installations like A Place So Far, where over 500 people per day stepped into a shared virtual world.
When Is a Project Really Finished?
Premieres are rarely simple in the world of VR and AI. These are not static artworks — they are living systems, technical frameworks, and artistic explorations at the same time. That makes it challenging to pinpoint the exact moment when a project is “final.”
As creatives and developers, we constantly face the temptation to keep improving: a new feature, an updated animation, a better sync between audio and visuals. Like a DJ fine-tuning a track, you could tweak endlessly. But at some point, you have to lift your hands up and say: this is the moment.
Choosing to premiere at ADE forced us to embrace that tension. It’s not about presenting a “perfect” version, but about meeting the audience at the peak of energy — when the project is ready to be shared, even if it could, in theory, always be refined further.
Read more about how we develop location-based multiplayer VR installations.
The Difficulty of Choosing a Premiere Stage
For every immersive project, the choice of where to premiere is almost as important as the work itself. Context shapes perception. If we had premiered Show Me the Light at a film festival, the project might have been seen as a cinematic experiment. In a museum, it might have been framed as an interactive artwork.
By bringing it to ADE, we situate the VR Silent Disco where it belongs: at the intersection of music, nightlife, and technology. This decision not only defines how the project is first experienced, but also influences its future — from festival tours to museum exhibitions to pop-up activations.
Check out our diverse projects, suitable for festivals, events, museums and exhibitions.
Looking Ahead
The ADE premiere is just the beginning. After Amsterdam Dance Event, The VR Silent Disco will continue to travel to festivals, museums, and events across Europe, starting with the Dutch Design Week in Eindhoven, Imagine Film Festival in Amsterdam, and then to Nxt Museum during Museumnacht Amsterdam. Each new setting will unlock a different perspective — from the exuberance of nightlife to the curiosity of art spaces and the intimacy of smaller gatherings.
At Studio Vrij, our mission is to turn VR into shared, meaningful experiences that feel human. With the VR Silent Disco, we invite people to dance together in a space where technology fosters human connection.
Interested in bringing The VR Silent Disco to your festival, museum, or event? Get in touch! We’d love to think along and create the next unforgettable shared moment.
